Ohio State thinks it needs $13M in NIL money to maintain football roster: Doug Lesmerises

COLUMBUS, Ohio – Speaking to approximately 100 members of the Columbus business community Thursday morning, Ohio State football coach Ryan Day put a name, image and likeness on what he thinks it will take to keep Ohio State’s football roster together.

This rate? $13 million.

For some schools committed to NIL payments at the highest level right now, that number may seem small and quaint. For many other schools in the Big Ten, this may seem gigantic and impossible. As usual, it’s a number that puts Ohio State at the heart of the latest changes to college sports, as the Buckeyes always say they’re looking to straddle the line to follow without going overboard.

And while it might be tempting to think of $13 million for an 85 scholarship football team as $150,000 per player, I think the best math is something closer to $500,000 each for the 26 guys which you cannot do without.

Ohio State hosted the event at the Covelli Center on campus to unveil a NIL Corporate Ambassador Program to encourage companies to hire OSU athletes through the athletic department. Companies get athletes as endorsers and can offer internships and training opportunities. And the athletes are paid.

But the event was also a clear signal that the State of Ohio is taking the steps it believes necessary to keep pace in an unregulated NIL world, where the NCAA sits on the sidelines as states and athletic departments apply different rules and distribute millions. dollars in different ways to keep players on their teams or attract players to their teams.

Ohio State, as it often does, is trying to occupy middle ground. During a 30-minute panel featuring Day, athletic director Gene Smith, and Carey Hoyt, the senior associate DA overseeing NIL’s efforts, Smith referenced the schools that are paying recruits directly through NIL at this time, which is technically not allowed by NCAA rules. but is currently not enforced at all.

“Unscrupulous characters are good at what they do, and always have been,” Smith said.

Smith therefore said the Buckeyes would not enter the world of encouraging direct payments for rookies. Ohio State, both with its new internal program and with its outside collectives, continues to try to tie player payouts to actions. On video screens at the event, possible player activities highlighted were brand mentions, autograph signings, setting up camps, appearances, and promoting businesses.

But the reality is that Ohio State can’t fall behind. Smith and Day said they believe NIL and the transfer portal will sort themselves out in the next two to three years. They didn’t provide specifics, but it may lead to a break in the structure of the biggest and wealthiest athletic departments to create and follow a new set of rules. In the meantime, Day likened the situation to the speed limit.

“If the speed limit is 45 miles per hour and you’re going 45 miles per hour, a lot of people are going to pass you,” Day said. “If you go too fast, you’ll get arrested.”

So that’s the middle ground Ohio State has said it wants. What is that? Maybe 53 miles per hour? Maybe 57 if the weather is nice and the roads are deserted?

Day said the Buckeyes gathered information by talking to recruits and their families and getting an idea of ​​what other schools might discuss with NIL agreements. He said he thinks right now top quarterbacks need $2 million in ZERO money. Major offensive tackles and edge rushers, he says, cost around $1 million.

If you can’t match that, other teams might have a chance to pick key players from your roster. Day told the assembled NIL potential donors that every player on the team could access the transfer portal at the end of this season and then respond to calls from other schools who may have NIL offers. Players may feel they have to take this money to help their families.

Unless the State of Ohio can offer enough to keep them here.

“One phone call, and they’re at the door,” Day said. “We can’t let this happen at Ohio State. I’m not trying to sound the alarm, I’m just trying to be transparent about what we’re dealing with.”

To deal with it, Day set the bar at $13 million. This would include money offered to players by outside collectives that have already formed to pay Ohio State players. And that would include this new brand ambassador program. As stated in the 10-page color brochure, no NIL agreement can require the player to stay in Ohio State in order to be paid. And NIL offers cannot be directly tied to performance – no touchdown bonuses.

But the State of Ohio feels it needs to do something more. On Thursday morning, they presented their file to people who can give them money – a file of 13 million dollars.

If you or a loved one have questions or need to speak to a gaming professional, call 1-800-GAMBLER or visit1800gambler.netfor more information.

More OSU coverage

Which rookies stood out at Ohio State’s June 1 day camp? Recruitment

Toledo scared Ohio State last time: Buckeyes schedule breakdown

4-Star DB Ethan Nation Loves the Vibe at Ohio State: Recruiting Roundup

Perform calculations during official visits: Pod

The 10 most important people in the college football playoff race: Pod

‘I lost three of my teeth at Ohio Stadium’: 4 questions with OSU legend Dick LeBeau

Ranking the Buckeyes among the best players in college football: Pod

Get the latest Ohio State Buckeyes merchandise: Here’s where you can order Ohio State Football Gear Online Including Jerseys, T-Shirts, Hoodies, Hats and much more.

About Ernest Decker

Check Also

Philadelphia Insectarium robbery: consequences, financial problems and internal conflicts

After the “robbery”, Cambridge called the police, who sent armed officers to question Mumper and …