Meta will start testing tools to earn money for its metaverse

A new 3D-printed Facebook brand logo, Meta, is seen in front of the stock chart displayed in this illustration taken November 2, 2021. REUTERS/Dado Ruvic/Illustration

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April 11 (Reuters) – The owner of Facebook Meta Platforms (FB.O) is beginning to test tools for selling digital assets and experiences within its Horizon Worlds virtual reality platform, a key part of its plan to create a metaverse, he announced on Monday.

The tools will initially be available to a select set of users who create virtual classes, games and fashion accessories within the company’s immersive platform, accessible via VR headsets, Meta said. in a press release.

Using a single tool, these selected users will be able to sell their accessories or offer paid access to the specialized digital spaces they have built, the company said.

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The social media giant is also testing a “creator bonus” program for a small group of Horizon Worlds users in the United States, through which it will pay participants each month for using new features launched by the company. .

“We just want there to be tons of awesome worlds, and for that to happen, there has to be a lot of creators who can support themselves and do their job,” CEO Mark Zuckerberg said during from a conversation with early users, held inside Horizon Worlds using avatars.

Facebook’s parent company, which changed its name to Meta last year, has invested heavily in virtual and augmented reality to reflect its new bet on the Metaverse, a futuristic idea of ​​a network of virtual environments accessible through different devices where users can work, socialize and play.

The company competes with up-and-coming virtual world players where land, buildings, avatars, and even names can be bought and sold as non-fungible tokens or blockchain-based virtual assets. The market for these assets exploded last year, with sales sometimes reaching hundreds of thousands of dollars. Read more

Meta’s Horizon Worlds, an expansive virtual reality social platform, and Horizon Venues, which focuses on virtual events, are the first iterations of metaverse-like spaces.

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Reporting by Katie Paul; Editing by Howard Goller and Leslie Adler

Our standards: The Thomson Reuters Trust Principles.

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